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Justin Dewing
Founder.

Justin Dewing is the founder of Firebrand Initiative, a Christ-centered mentorship and discipleship movement for men in Mesa, Arizona. In 2017, on a mountaintop, Jesus set him free from drugs, cigarettes, alcohol and pornography. He sold his business to do this work full-time, and today he mentors men in all three levels of Firebrand mentorship and leads the monthly Firebrand Intensive.

Justin Dewing, founder of Firebrand Initiative

His story

The men he
used to be.

Before 2017, Justin was bound by the same things he now fights for other men to be free of: drugs, cigarettes, alcohol and pornography.

Then Jesus met him on a mountaintop and set him free. He didn’t go back. He sold his business to pursue this full-time, and built Firebrand to reach the men he used to be just like.

He doesn’t preach down at men. He’s been where they are. Jesus transforms. Firebrand equips.

What he does

Close.
Personal.

  1. 01Mentors men in all three levelsGroup: weekly calls and challenges. 1-on-1: plus scheduled calls, voice notes and messages. Business: strategy and structure for owners.
  2. 02Reads every application himselfNo high-pressure closer and no “today only” games. If he believes he can help, he sends clear options and straightforward pricing.
  3. 03Leads the Firebrand IntensiveAll three days, every month, in Paradise Valley, Arizona, with Elijah Fishbaugh on Days 2 and 3.
  4. 04Leads Firebrand’s business arm ↗Through Firebrand’s business arm, Marketplace Revival Alliance, and Business Mentorship.

In his words

Stop trying
harder.

“Trying harder only leads to one place: burnout… It’s you by yourself trying to fix a problem that was never meant to be fought alone.”

Read the transcript
  1. Okay, let’s talk for a minute, brother. You’re probably here because you’re doing all the right

  2. things, or at least you think that you are. You go to church, you’re in a Bible study, you pray,

  3. you read all the books, you listen to all the sermons. You try harder than anyone that you

  4. know, right? And yet you’re still stuck, still struggling with the same sins, still battling

  5. the same addictions, still living a life of constant ups and downs and back and forth that

  6. is just exhausting. And deep down, you know, you were made for more than this. And that cycle,

  7. it’s brutal, isn’t it? The moment of victory followed by the familiar slide back into defeat,

  8. the shame, the frustration, the feeling that you’re letting God down,

  9. letting your family down, letting yourself down. And the lie we’re told is to just try harder,

  10. pray more, have more discipline, brother. But trying harder only leads to one place,

  11. burnout. It’s just the hamster wheel. It’s you by yourself trying to fix a problem that was never

  12. meant to be fought alone. Isolation is the enemy. And without strong, close leadership in

  13. your life, without a man who will get in your face, hold you to a higher standard and refuse

  14. to let you make excuses, you will always remain the same or worse. My name is Justin

  15. Dewing, and I’ve helped hundreds of men find true activation and transformation,

  16. not with more information, brother, but with implementation, impartation, not with another

  17. program, but with real proximity. We do it with a very simple and powerful framework.

  18. First, we establish identity structure. We don’t just talk about who you are in Christ,

  19. we build your life around it. And second, we build habits and routines that support obedience,

  20. not fight against it. And third, we implement radical accountability. This is the key. This

  21. is the disruptor. This is what shocks the system out of its complacency. This isn’t some theory,

  22. brother. This is a battle tested process that breaks the cycle. So I want you to ask yourself

  23. a hard question and be honest with yourself. What does your life look like in one year,

  24. in five years? If what you’re going through right now does not change at all, more of the same

  25. cycle, more pretending, more isolation, what’s the cost to your marriage, brother, your kids,

  26. your purpose, your soul? Now ask yourself another question. What would life look like

  27. with radical accountability, with a man in your corner who has walked this path and knows

  28. the way out? What would it feel like to be radically activated? Take a moment and think about

  29. it. To wake up with that discipline, to walk in freedom, to lead your family with strength

  30. and integrity, and to finally kill the sin you’ve been managing for years. That’s the

  31. future that’s on the table, brother. Transformation, activation, and separation from sin. This doesn’t

  32. just happen by accident and it doesn’t happen alone. The cycle must be disrupted. The system

  33. must be shocked. This is not a program. This is one-to-one coaching, one-to-one mentorship.

  34. This is proximity. It’s for the man who is done making excuses and is ready to invest

  35. in the excellence that he was designed for. So if that’s you, if you are truly ready to

  36. make a radical change in your life, then I’m inviting you to just take the first step. That’s

  37. it. Click the button below. Start your application. It’s not a commitment, but it is a declaration

  38. that you’re done with the things the way that they are. Stop watching. Stop trying harder.

  39. If I can help you in any way, I will. It’s time to build. Let’s begin.

At home

Husband.
Father.

Justin is a husband and a father. Every man is called to lead: at home, at work and in the Kingdom.

Justin Dewing with his family

Step in

Iron sharpens iron.

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